BA (Hons) Media and Digital Culture
University of Essex
Course Overview
In an age of information overload, the ability to craft compelling narratives and communicate effectively is highly sought after. Whether you're telling stories through journalism, advertising campaigns, documentary filmmaking, or digital content creation, studying media and communication empowers you to make a meaningful impact through storytelling and persuasion.
IACT’s UKT Media & Communication programme offers a comprehensive curriculum that blends essential theoretical knowledge with practical skills, preparing you for the challenges of the modern world. Taught by a global creative faculty, this programme allows you to spend 2 years at IACT and 1 year in the UK. And that’s not all, you can also choose from a wide range of specialisations, including film, multimedia, journalism, mass communication, public relations, creative writing, and digital culture.
The BA (Hons) Media and Digital Culture, University of Essex will enable you to explore how media shapes social and cultural life, how digital and internet cultures transform personal and networked interactions and the relationship between the media, mass politics, and governance.
Learning Outcomes
- Experience a lively environment with many possibilities to pursue a variety of topics
- Gain a comprehensive understanding of new media, cultural theory and popular culture, and their increasing significance in contemporary culture and society
- Acquire new skills using industry-standard equipment
About University of Essex
The University of Essex puts student success at the heart of their mission, supporting you to achieve outstanding outcomes; preparing you to thrive in your future lives. It was ranked one of the top 30 universities in the UK (Complete University Guide 2022) and was named University of the Year at the Times Higher Education Awards 2018 for their determination to do things differently.
How Do I Get In?
- IACT College Foundation in Media Studies –minimum CGPA 2.0;
- IACT Diplomas – minimum CGPA 2.0
- A-Level – minimum of grade D in 2 subjects
- STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0, OR
- UEC – minimum of grade B in 5 subjects
- SAM, AUSMAT or CPU - 5 subjects with a minimum score of 50%, OR
- Matriculation Foundation – minimum CGPA of 2.0
- Other qualifications recognized by the Ministry of Education Malaysia
English Language Proficiency
- SPM 1119 (GCE-O Level) – C6
- IGCSE English – Minimum Grade C
- IELTS – Band 6.0 with a minimum of 5.5 for each component
- Other approved English tests
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COURSE MODULES
Year 1
- Computer Graphics
- Media and Cultural Studies
- Media Ethics
- Media History
- New Media Studies
- Photography
- Print Journalism
- Public Relations Practices
- Research Methods
- Writing for the Media
Year 2
- Advertising and Marketing Communications
- Communication in the Globalised World
- Creative Communication
- Film Fundamentals
- Online Marketing
- Popular Culture
Year 3
As per the subjects offered by the university in UK/Australia
Elective Modules*
Choose 1 Track
Track 1: Public Relations
- Corporate Communication
- PR Campaign and Strategies
Track 2: Journalism
- Convergent Journalism
- Publication Production
Track 3: Digital Video Production
- Scriptwriting
- Video Production
Track 4: Advertising and Marketing
- Advertising Campaign Management
- Cross Cultural Studies for Marketing and Advertising
Track 5: Digital Marketing
- SEM and SEO
- Digital Content Marketing
*Subject to availability
MPU Modules
- Penghayatan Etika dan Peradaban (Malaysian students) / Bahasa Melayu Komunikasi 2 (international students)
- Falsafah dan Isu Semasa
- Bahasa Kebangsaan A / Academic Writing
- Perlembagaan dan Masyarakat Malaysia
- Serving our Society (S.O.S)
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Tuition Fees: |
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Malaysian Students Year 1: RM21,000 |
Recommended Courses.
BA (Hons) Media, Culture and Communication, University of Sunderland
This course focuses on communication and media practice, encouraging you to be entrepreneurial and professional, with a diverse set of sought-after creative skills.
BA (Hons) Film and Creative Writing, University of Essex
In this course you will be taught by film professionals with extensive industry experience. You will also gain hands-on practical training in all aspects of film production, including camera work, editing, lighting, scriptwriting, and production management.
BA (Hons) Creative Film, Television and Media Production, University of Northampton
This course prepares you to play a full role in the modern digital media world through the experience you will gain and the portfolio of work you will produce, and gradually helps you develop into an independent and informed creative professional. You will also engage in live client-based productions, building on skills, understanding and experience.
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