BA (Hons) Communication and Media (Marketing Communication), University of Canberra

via UK Transfer Degree (Media and Communication)

Here's the BIG Picture

The study of marketing communication involves understanding how companies promote their products or services to consumers through various channels such as advertising, public relations, and social media. It also focuses on creating messaging that resonates with target audiences and drives consumer behavior. Marketing communication aims to build brand awareness, generate leads, and ultimately drive sales. By analysing consumer behavior and market trends, you will be able to tailor your strategies to effectively reach your target audience and achieve their business goals.

With he BA (Hons) Media and Communication (Marketing Communication) from the University of Canberra, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. Not only will you refine your analytical and problem-solving skills, and your understanding of professionalism and social responsibility, you’ll graduate with a solid understanding of consumers, and the strategic and creative principles involved in professional marketing communications practice to meet industry demands.

This degree, under IACT’s UK Transfer Degree (Media & Communication) programme, offers a comprehensive curriculum that blends essential theoretical knowledge with practical skills, preparing you for the challenges of the modern world. Taught by a global creative faculty, this programme allows you to spend 2 years at IACT and 1 year in the UK.

With this Course, You Will:

  • Align the production of professional marketing communication with industry requirements, standards and global best practice
  • Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts

    Why choose
    University of Canberra?

    There’s no better place to begin your journey than the University of Canberra. With a wide range of degrees to choose from, and their practical, industry-connected approach to learning, you will find a career with meaning. With the best overall experience of any university in Canberra, there are so many ways to get involved at the University of Canberra. From joining student clubs and societies to participating in sports teams and volunteering opportunities, there is something for everyone to enjoy. The university also offers a wide range of support services to ensure you have a successful and fulfilling academic journey.

    How Do I Get In?

    • IACT College Foundation in Media Studies –minimum CGPA 2.0;
    • IACT Diplomas – minimum CGPA 2.0 
    • A-Level – minimum of grade D in 2 subjects 
    • STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0, OR 
    • UEC – minimum of grade B in 5 subjects 
    • SAM, AUSMAT or CPU - 5 subjects with a minimum score of 50%, OR 
    • Matriculation Foundation – minimum CGPA of 2.0
    • Other qualifications recognized by the Ministry of Education Malaysia

    English Language Proficiency

    • SPM 1119 (GCE-O Level) – C6 
    • IGCSE English – Minimum Grade C 
    • IELTS – Band 6.0 with a minimum of 5.5 for each component
    • Other approved English tests 

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    Year 1

    - Computer Graphics 
    - Media and Cultural Studies 
    - Media Ethics 
    - Media History 
    - New Media Studies 
    - Photography 
    - Print Journalism 
    - Public Relations Practices 
    - Research Methods 
    - Writing for the Media 

    Year 2

    - Advertising and Marketing Communications 
    - Communication in the Globalised World 
    - Creative Communication 
    - Film Fundamentals 
    - Online Marketing 
    - Popular Culture 

    Year 3

    As per the subjects offered by the university in UK/Australia

    Elective Modules*

    Choose 1 Track

    Track 1: Public Relations 
    - Corporate Communication 
    - PR Campaign and Strategies 

    Track 2: Journalism 
    - Convergent Journalism 
    - Publication Production 

    Track 3: Digital Video Production 
    - Scriptwriting 
    - Video Production 

    Track 4: Advertising and Marketing 
    - Advertising Campaign Management 
    - Cross Cultural Studies for Marketing and Advertising 

    Track 5: Digital Marketing 
    - SEM and SEO 
    - Digital Content Marketing 

    *Subject to availability 

    MPU Modules

    - Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 2 (International students) 
    - Philosophy and Current Issues 
    - National Language A / Academic Writing 
    - Malaysian Constitution and Society
    - Serving our Society (S.O.S) 

    Tuition Fees:

    Year 1:

    Year 2:

    Year 3:
    As per partner university

    International Students:

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