What Freedom Of Press Means
We live in an age where information is easily attainable at the tip of our fingers. Gone are the days when you would need to dig into treasure troves of books and ancient scrolls, or cross seas to obtain or...
5 Things to Consider When Choosing Your First Job
Are you a graduate eagerly looking forward to start your first job? If yes, then read on and discover five basic things you need to know before choosing your first job. 1. Benefits Although your base salary makes up a...
Debunking 5 Myths About Mass Communication
Many people tend to think of mass communication as a fun and exciting field – you get to write articles, be a news anchor and interview celebrities or work behind the camera such as broadcasting or film. Aside from all...
Gaining A Competitive Edge With Digital Marketing Certification
Digital marketing certification not only enhances your current academic degree. It provides you the fundamental skills to manoeuvre and tackle the multi-billion dollar, global digital economy. This certification also increases employment opportunities and participation in gig-economy. Since digital marketing is...
What Is Mobile Marketing?
If there’s one thing that most people today can’t live without, I’d gladly wager that it’s the smartphone. Leading technology media property TechCrunch posits that come 2020, there will be 6.1 billion smartphone users. Along with tablets and other mobile...
The Life Of A Copywriter
If you have a knack for creative writing and intend to turn it into a career, you might consider being a copywriter. Most copywriters spend their day writing content for advertising or marketing purposes – writing a slogan for a...
Marketing Skills You Need To Stand Out To Employers
It’s a competitive world out there in the marketing industry. As new businesses pop up, a marketer has to find new ways to promote the business to ensure it gets the right exposure. From new tactics to emerging trends, there’s...
Careers For Creative People
The passionate, the dreamers, the big thinkers, and the innovators – these are just some of the many descriptions of a creative person. The creative field is one which centres on imagination and original thinking, especially work in the arts...
Five Tips for a Career in Public Relations
Public relations can make or break a company. Every business requires a strong public image that supports its growth, marketing efforts and building a relationship with its current and future customers(PR) specialists are the custodians of the image, reputation and...
How To Improve Your Writing Skills and Become A Good Writer.
Writing is often considered a tough skill to pick up- for a number of reasons. You need to : .be patient; .be focused; .have a good grasp of language and grammar; and .practise, practise, PRACTISE!!! In actual fact, it’s not...