How to Break into the Communications World
Most people assume that to make it in the world of communications, all you need is the gift of the gab. While that is a great skill to have, the world of communications is vast and requires a plethora of...
Is Advertising Right for You?
Although the world of advertising is fast-paced, creative, fun and rewarding, it can be a competitive field with tight deadlines and demanding clients. If you are considering studying or pursuing a career in advertising, here are a few things to...
5 Reasons To Study Mass Communication
Mass communication is defined as the process of creating, sending, receiving, and analyzing messages to large audiences, via verbal, written and digital media. Through mass communication, information can be transmitted quickly and efficiently. If you love media, then mass communication...
Public Relations: Expectation vs. Reality
The glitz, the glamour, and the rich and famous – these are some of the perceptions people have when we talk about the world of public relations. The big events that they get to attend and all the endless run-ins...
5 Reasons Why Professional Communication Is Important
Communication is the connector that enables the world to operate. Whether you are having a business meeting, sitting for an interview, or communicating with your potential clients, being able to communicate clearly and efficiently could mean the difference between getting...
What Freedom Of Press Means
We live in an age where information is easily attainable at the tip of our fingers. Gone are the days when you would need to dig into treasure troves of books and ancient scrolls, or cross seas to obtain or...
5 Things to Consider When Choosing Your First Job
Are you a graduate eagerly looking forward to start your first job? If yes, then read on and discover five basic things you need to know before choosing your first job. 1. Benefits Although your base salary makes up a...
Debunking 5 Myths About Mass Communication
Many people tend to think of mass communication as a fun and exciting field – you get to write articles, be a news anchor and interview celebrities or work behind the camera such as broadcasting or film. Aside from all...
Gaining A Competitive Edge With Digital Marketing Certification
Digital marketing certification not only enhances your current academic degree. It provides you the fundamental skills to manoeuvre and tackle the multi-billion dollar, global digital economy. This certification also increases employment opportunities and participation in gig-economy. Since digital marketing is...
What Is Mobile Marketing?
If there’s one thing that most people today can’t live without, I’d gladly wager that it’s the smartphone. Leading technology media property TechCrunch posits that come 2020, there will be 6.1 billion smartphone users. Along with tablets and other mobile...