Bachelor of
Arts (Digital Media),
University of Canberra
via UK Transfer Degree (Media and Communication)
N/0323/6/0029(PA9236)02/25
Here's the BIG Picture
Digital media is a powerful tool that allows for the creation, distribution, and consumption of content through electronic devices. It has revolutionised the way information is shared and accessed, making communication faster and more efficient than ever before. From social media platforms to streaming services, digital media has transformed how we connect with others and consume entertainment. Its influence continues to grow as technology advances, shaping the way we interact with the world around us.
The Bachelor of Arts (Digital Media) from the University of Canberra is a specialist course that focuses on the essential practical knowledge needed to create complex interactive media. You’ll gain up-to-date skills using industry-standard technologies in virtual and augmented reality, digital photography, digital audio, interactive fiction, video and animation to create digital media stories and experiences for the 21st century. You’ll graduate with the expertise needed to find work in this flourishing creative industry and, more importantly, the knowledge that you can adapt to whatever the future holds.
This degree, under IACT’s UK Transfer Degree (Media & Communication) programme, offers a comprehensive curriculum that blends essential theoretical knowledge with practical skills, preparing you for the challenges of the modern world. Taught by a global creative faculty, this programme allows you to spend 2 years at IACT and 1 year in the UK.
With this Course, You Will:
- Identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context
- Systematically and critically analyse digital and interactive media works and production processes, and efficiently communicate your evaluation
- Create advanced digital media artefacts and systems which combine multiple media forms using advanced technical skills and knowledge
- Discuss the concepts, theories and knowledge related to digital and interactive media and apply this knowledge to improve technical production processes
- Work effectively in production environments which mirror those found in digital and interactive media workplaces
Why choose
University of Canberra?
There’s no better place to begin your journey than the University of Canberra. With a wide range of degrees to choose from, and their practical, industry-connected approach to learning, you will find a career with meaning. With the best overall experience of any university in Canberra, there are so many ways to get involved at the University of Canberra. From joining student clubs and societies to participating in sports teams and volunteering opportunities, there is something for everyone to enjoy. The university also offers a wide range of support services to ensure you have a successful and fulfilling academic journey.
How Do I Get In?
- IACT College Foundation in Media Studies –minimum CGPA 2.0;
- IACT Diplomas – minimum CGPA 2.0
- A-Level – minimum of grade D in 2 subjects
- STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0, OR
- UEC – minimum of grade B in 5 subjects
- SAM, AUSMAT or CPU - 5 subjects with a minimum score of 50%, OR
- Matriculation Foundation – minimum CGPA of 2.0
- Other qualifications recognized by the Ministry of Education Malaysia
English Language Proficiency
- SPM 1119 (GCE-O Level) – C6
- IGCSE English – Minimum Grade C
- IELTS – Band 6.0 with a minimum of 5.5 for each component
- Other approved English tests
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COURSE MODULES
Year 1
- Computer Graphics
- Media and Cultural Studies
- Media Ethics
- Media History
- New Media Studies
- Photography
- Print Journalism
- Public Relations Practices
- Research Methods
- Writing for the Media
Year 2
- Advertising and Marketing Communications
- Communication in the Globalised World
- Creative Communication
- Film Fundamentals
- Online Marketing
- Popular Culture
Year 3
As per the subjects offered by the university in UK/Australia
Elective Modules*
Choose 1 Track
Track 1: Public Relations
- Corporate Communication
- PR Campaign and Strategies
Track 2: Journalism
- Convergent Journalism
- Publication Production
Track 3: Digital Video Production
- Scriptwriting
- Video Production
Track 4: Advertising and Marketing
- Advertising Campaign Management
- Cross Cultural Studies for Marketing and Advertising
Track 5: Digital Marketing
- SEM and SEO
- Digital Content Marketing
*Subject to availability
MPU Modules
- Appreciation of Ethics and Civilisation (Malaysian students) / Malay Communication 2 (International students)
- Philosophy and Current Issues
- National Language A / Academic Writing
- Malaysian Constitution and Society
- Serving our Society (S.O.S)
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