If you think digital marketing is just scrolling TikTok, posting on Instagram and coming up with catchy captions, you’re only seeing about 10% of the job. 

Behind every viral video, trending ad and “recommended for you” post is a team of digital marketers using data, creativity, psychology and technology to get your attention. 

And yes, it’s a real, fast-growing career. 

Digital Marketing Runs the Internet 

Every time you: 

• Search on Google 
• Watch a YouTube video 
• Click an online ad 
• Shop on an e-commerce site 
• Follow a brand on social media 

Digital marketers are working behind the scenes. They shape how brands are discovered, trusted and remembered. 

What Digital Marketers Actually Do 

A typical day in digital marketing is never boring. Digital marketers: 

• Analyse data to understand audience behaviour 
• Plan campaigns across multiple platforms 
• Optimise websites for search engines (SEO) 
• Create and test ads on Google, YouTube and social platforms 
• Write content that informs, persuades and converts 
• Track results and improve performance 

It’s part creativity, part strategy, part technology. 

It’s Not Just Social Media

Social media is just one piece of the puzzle. Digital marketing also includes: 

• Search Engine Optimisation (SEO) 
• Paid Advertising (PPC & display ads) 
• Email marketing and automation 
• Content and copywriting 
• Data analytics and conversion tracking 
• E-commerce and growth marketing 

If you like both numbers and creativity, this field gives you the best of both worlds. 

Is Digital Marketing Only for “Creative” People? 

Not at all. Great digital marketers are: 

• Curious about how people think 
• Comfortable with data and tools 
• Strong communicators 
• Adaptable and trend-aware 
• Willing to test, learn and improve 

If you enjoy storytelling and problem-solving, you’re already halfway there. 

What Should You Study to Work in Digital Marketing? 

Digital marketing accessible. Popular study paths include: 

• Digital Marketing 
• Business and Management 
• Communications and Media 
• IT or Data Analytics 
• Creative Design 

What matters most is hands-on experience, platform knowledge and understanding how digital tools work together. 

Why Digital Marketing Is a Smart Career Choice 

Digital marketing skills are in demand because every brand needs visibility online. This means: 

• Strong job demand across industries 
• Opportunities to freelance or work remotely 
• Clear career progression 
• Skills that evolve with technology 

In a digital-first world, attention is currency, and marketers know how to earn it. 

The Bottom Line: Digital Marketing Is Strategy, Not Scrolling 

Digital marketers plan, analyse, optimise and grow brands. 

If you want a career that: 

• Blends creativity with technology 
• Moves fast and never feels boring 
• Works across industries 
• Lets you shape trends instead of chasing them 

Then digital marketing is more than relevant. It’s powerful. The internet doesn’t market itself. 

Someone has to do it. Why not you?