The IACT Advantage
Welcome to IACT!
We are the nation's leading creative college, and the only tertiary college in Malaysia to receive accreditation from the International Advertising Association in New York.
As a student of IACT, you will enjoy a myriad of benefits. You will have an advantage that sets you apart as students in the field of communications.
As the nation’s specialist creative college, we are proud to say that our graduates are relevant, and future-ready to meet the demands of the digital economy. From pre-university to undergraduate studies in advertising, digital marketing, branding, broadcasting and film, graphic design, mass communication, media studies, journalism and public relations, when you study with us, you are ensured of a professional qualification from one of the best schools of creative communications in the country.
At IACT, we do not just teach creativity...WE INSPIRE IT!
Here is the IACT Advantage that extends far beyond your very own specialised area of study:
1. World-Class Qualifications
In the past five decades, we have produced over 5,000 global graduates who have gone on to become leaders and experts in their own creative fields.
Our courses are fully accredited by the Malaysian Qualifying Agency (MQA), and our Foundation and Diplomas give you the option to progress onto the 3+0 or UK Transfer Degree programmes.
Students have a choice of a pre-u foundation programme, diplomas, in Marketing & Advertising, Mass Comm, Graphic Design, Film & Broadcasting. After the foundation or diploma, our students can enrol for University of Sunderland (UoS) degrees in advertising & design, or media & communication, film production and a Veritas University College (VUC) degree in digital marketing & branding.
All these are 3+0 degrees taught at IACT College, where the students will graduate with a UoS or VUC degree.
Students also have a choice of UK Transfer degrees where IACT College partners with world-class universities in the UK, like University of Sunderland, Northumbria University, Sheffield Hallam University, University of Essex, University of Derby, University of Hertfordshire, Northampton University and the University of the West of England.
2. Project-Based Learning
In the Project-Based Learning (PBL) system, lecturers provide students with the knowledge framework. The student applies this knowledge and skills to tackle real life industry projects/assignments from our industry collaborations.
By working on the real life project, their learning is an intensive skills and knowledge acquisition and application experience. Real life projects could range from a simple packaging design to a digital marketing and advertising campaign, to a digital film production exercise, to organising a real life public relations event, and more.
3. Internships and Industry Collaborations
Internships have been engineered into every IACT diploma and degree that we teach. These internships further develop the professional skills of our students while preparing them with relevant, real world perspectives. Our students choose from over 200 companies and organisations to intern with. We have built and maintained relationships with these companies. Among them are:
- Ogilvy & Mather
- TBWA
- DDB
- Milk PR
- Grey
- Leo Burnett
- Publicis
- MindShare
- Dentsu
- McCann Worldgroup
- Mullen Lowe
- Lumix
- Makita
- Asa Esa Film
- Kingdom Digital
- Popular Meadow
- Yipieyaya Films
- BFM: The Business Station
- C Creative Communications (CCC)
4. Award-Winning Pedigree
In our quest to transform lives through education, our initiatives and efforts have been recognised not just at home, but on the global stage:
- 2021, 2022 & 2023 BrandLaureate Best Brand in Education-Creativity & Innovation
- 2020 BrandLaureate Best Brand in Creative Communications
- Student Kancil Awards
-International Online Students Film Competition
- Gatsby International Creative Awards
- Astro A-List Short Films Award
- Short & Sweet Malaysia Film Awards
- Star Media Awards
- TV3 Projek Video Malaysia Award
- Wave Film Award
- Turn Up The Pink Breast Cancer Awareness Competition Award, and many more.
5. Outstanding Local, Global & Professional Creative Industry Faculty
Our teaching faculty have relevant industry experience and are subject matter experts in their respective fields. We have trained specialists, and have produced over 5,000 job-ready graduates to date.
In keeping with our strong industry linkages, we have established, yet, another first – the Creative Industry Faculty. This is a faculty of communication, media and design industry professionals who are leaders in their own fields. These Faculty members share their experience, knowledge and skills with our students in formal structured workshops and seminars.
Over the years, our students have had the privilege of learning from the best creatives.
Creative Industry Faculty:
Jovian Lee
Former Creative Head of Leo Burnett
Subject: Professional Portfolio Preparation
Cliff Pek
Asia Pacific Regional Product Specialist (Lumix Cameras)
Subject: Practical Photography & Entrepreneurial Skills
Nurul Zamre
Writer, Emcee, Model, Voiceover Artist, News Anchor, Director and Producer
Subject: The Art of Getting Ready for Live TV
Renee Loretta Foong
News Presenter, Host, Emcee, Voiceover Talent, Trainer and Educator
Subject: How to Build a Rapport with Media & PR Practitioners
Priya Menon
Freelance Journalist, formerly a journalist with Star Media Group
Subject: Journalism – The Do’s, the Don’ts and the In-Betweens
I-Van Yee
Content Creator, Educator and Entrepreneur
Subject: Creative Digital Entrepreneurship
Samantha Koh
Full-stack Marketing Specialist, formerly co-leading the social media, campaign and partnership divisions at ZUS Coffee
Subject: Content Writing & Copywriting for Marketing Campaigns – What’s the Difference?
Ng Yew Leong
Media Planner
Subject: The Advertising Fight
Tunku Mona Riza
Founder, Executive Producer, Film Director
Subject: Storytelling: Breaking the Comfort Zone
Global Creative Faculty:
Dr. Ser Shawhong
Vice-Chairman (Communication Management)
Faculty of Communication Arts, Chulalongkorn University, Thailand
Subject: Logoism
Dr. Niki Cheong
Lecturer in Digital Culture and Society, King’s College London
Subject: All Your Memes are Belong to Us: Memetics, Politics and Popular Culture
Dr. Zaki Habibi
Lecturer, Department of Communications
Universitas Islam Indonesia, Yogyakarta
Subject: Unlocking Sensory Experience: The Photographic and Sonic Exploration for Research or Creative Projec
Dr. Wong Lee Sa
Director, Postgraduate Master Programme
Communication and Media Studies, Universita Telematica Pegaso, Italy
Subject: The Moving Walls… and What’s Next?
Dr. Benny Lim
Associate Professor, Practice in Cultural Management and Director, Master of Arts in Cultural Management Programme, Chinese University of Hong Kong
Subject: Creative Industries in the Unequel World
and many more!
6. Earn Micro Credentials from the World’s Best Universities
We are the first institutions (under BAC Education) in Malaysia to partner with Coursera, a leading global online learning platform, to offer full-scale blended learning that will improve your employability.
Through Coursera for Campus, our students and faculty get free access to over 4,600 job-relevant courses. You will learn in-demand digital skills, gain relevant professional development and showcase your character.
On completion of these short courses, you will earn certifications from the world’s best universities, including
- Yale University,
- University of Pennsylvania (Wharton Business School),
- Macquarie University,
- John Hopkins University,
- Duke University
- and leading tech giants like Google and IBM.
7. LinkedIn Learning
We are also proud to have partnered with LinkedIn Learning. This means our students have access to over 17,000 courses presented in easy-to-follow videos. These videos cover new skills and knowledge in areas like digital media & communication, leadership, management, digital transformation, education, marketing, branding and much more. They are designed to support our students at different stages of their student journey and boost employability on graduation.
9. Learn Different
The Learn Different philosophy is a revolutionary idea that transforms the way education is delivered in the BAC Education Group. It is built on the four pillars of Learn, Work, Play & Impact.
We, at IACT, are embracing Learn Different.
The Learn pillar revolutionises the academic and learning aspects of your student experience, helping you build awesome competencies.
Our Play pillar gives you countless ways to get involved and curate a vibrant student experience of your own. With over 30 clubs and societies to choose from, health & fitness classes to join, a vast array of volunteering opportunities to discover, and numerous events to attend, you will never run out of things to do whilst building awesome character.
The Work pillar empowers you with a range of career-related skills to help you transition into the working world whilst facilitating direct access to top Malaysian employers and multinational companies. Our internship and apprentice programmes, along with our job portals are designed to help you build awesome careers.
Under the Impact pillar, we strive to make a positive difference to the lives and futures of the communities around us by creating socially responsible and sustainable initiatives that create real impact. You will become a catalyst for change and make a difference by building awesome communities.
10. 24/7 Access to the World’s Best Digital Resources
ABACUS supports you through the power of information, discovery and learning. Our collection includes eBooks, printed materials and online resources that are available 24/7, on-campus & off.
Our comprehensive library consists of materials from the most reputable sources and partners, and our online depository houses a library for each institution.
Our collection includes a comprehensive choice of curated digital references ranging from advertising, design, digital marketing, digital film production, public relations, journalism, branding and content marketing, among many other resources.
11. State-of-the-art Facilities
You will enjoy outstanding facilities, ranging from cafes to gyms and study spaces, from libraries to sound, video and photography studios and music rooms. We have everything on campus to meet all your needs:
- Video & Audio Production Studios
- Post-production Suite
- Lumix Photography Studio
- BAC Performing Arts Centre (BACPAC)
- Libraries
- BACStore
Student Lounges & The Hub
- Moot Court
- Omnia Auditorium
- Horizon Banquet Hall
- BACteria and Restaurants
- MonsterFit Gymnasium & Swimming Pool
and many more!
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