PETALING JAYA, 5 June 2026 — In a decisive move to bridge the gap between academic theory and real-world marketing practice, IACT College and brand intelligence platform Momentro officially signed a Memorandum of Agreement (MOA) today. The partnership embeds cutting-edge, artificial intelligence-driven tools directly into IACT College’s curriculum to empower the next generation of creative communication and marketing professionals.

The formal ceremony featured an exchange of the MOA on stage between Timothy Chan, Chief Executive Officer of IACT College, and Shahrana Fazal, Vice President of Global Growth of Momentro.

Through this collaboration, Momentro is sponsoring corporate agency-tier accounts for IACT College staff and students. This integration provides undergraduate, diploma, and foundation students with hands-on experience utilizing real industry-driven platforms for assignments, consumer research, and strategic learning.

The platform’s specialized AI inference layer will be incorporated across various program modules, enabling students to:

· Analyze up to five brands simultaneously to map real-time market positioning.

· Execute data “pulls” to track search patterns, social media developments, and predictive trends.

· Conduct comprehensive consumer and competitor analysis, mastering how modern agency professionals make data-backed decisions.

Speaking on the alignment between classroom learning and modern agency demands, Timothy Chan, CEO of IACT College, noted:

“At IACT College, we have always been dedicated to ensuring our students do not just graduate with a qualification, but with a distinct competitive edge. By integrating Momentro’s advanced AI brand intelligence platform into our modules, we are giving our students practical, hands-on exposure to the very tools driving the creative economy today. Experiencing how modern marketers actually make high-stakes decisions using real data ensures our graduates enter the industry completely ready to deliver value from day one.”

Ms. Nicola Wong, Head of Academics at IACT College, emphasized the pedagogical value of bringing live industry platforms into academic design:

“The marketing and communication landscapes are evolving rapidly alongside AI technology. True industry readiness requires moving beyond textbooks and embracing live, specialized data ecosystems. This partnership allows our students to experiment, iterate, and run comprehensive competitor and consumer analyses in real-time. We are teaching them to think like

strategists by training them on the actual platforms utilized by top-tier agencies.”

This partnership underscores IACT College’s enduring legacy as a creative communication specialist. By consistently working alongside leading industry innovators, the college ensures its comprehensive suite of programs, spanning Broadcasting & Film, Graphic Design, Marketing, and Media & Communications, remains deeply synchronized with shifting industry requirements. Through proactive collaborations like this, IACT College continues to pioneer experiential, project-based learning, cementing its position at the absolute forefront of tertiary creative education.