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How to Break into the Communications World

Most people assume that to make it in the world of communications, all you need is the gift of the gab. While that is a great skill to have, the world of communications is vast and requires a plethora of…

Is Advertising Right for You?

Although the world of advertising is fast-paced, creative, fun and rewarding, it can be a competitive field with tight deadlines and demanding clients. If you are considering studying or pursuing a career in advertising, here are a few things to…

5 Reasons To Study Mass Communication

Mass communication is defined as the process of creating, sending, receiving, and analyzing messages to large audiences, via verbal, written and digital media. Through mass communication, information can be transmitted quickly and efficiently. If you love media, then mass communication…

Public Relations: Expectation vs. Reality

The glitz, the glamour, and the rich and famous – these are some of the perceptions people have when we talk about the world of public relations. The big events that they get to attend and all the endless run-ins…

5 Reasons Why Professional Communication Is Important

Communication is the connector that enables the world to operate. Whether you are having a business meeting, sitting for an interview, or communicating with your potential clients, being able to communicate clearly and efficiently could mean the difference between getting…

What Freedom Of Press Means

We live in an age where information is easily attainable at the tip of our fingers. Gone are the days when you would need to dig into treasure troves of books and ancient scrolls, or cross seas to obtain or…

5 Things to Consider When Choosing Your First Job

Are you a graduate eagerly looking forward to start your first job? If yes, then read on and discover five basic things you need to know before choosing your first job. 1. Benefits Although your base salary makes up a…

Debunking 5 Myths About Mass Communication

Many people tend to think of mass communication as a fun and exciting field – you get to write articles, be a news anchor and interview celebrities or work behind the camera such as broadcasting or film. Aside from all…

Gaining A Competitive Edge With Digital Marketing Certification

Digital marketing certification not only enhances your current academic degree. It provides you the fundamental skills to manoeuvre and tackle the multi-billion dollar, global digital economy. This certification also increases employment opportunities and participation in gig-economy.View the story Gaining A…

What Is Mobile Marketing?

If there’s one thing that most people today can’t live without, I’d gladly wager that it’s the smartphone. Leading technology media property TechCrunch posits that come 2020, there will be 6.1 billion smartphone users. Along with tablets and other mobile…

The Life Of A Copywriter

If you have a knack for creative writing and intend to turn it into a career, you might consider being a copywriter. Most copywriters spend their day writing content for advertising or marketing purposes – writing a slogan for a…

Marketing Skills You Need To Stand Out To Employers

It’s a competitive world out there in the marketing industry. As new businesses pop up, a marketer has to find new ways to promote the business to ensure it gets the right exposure. From new tactics to emerging trends, there’s…

Careers For Creative People

The passionate, the dreamers, the big thinkers, and the innovators – these are just some of the many descriptions of a creative person. The creative field is one which centres on imagination and original thinking, especially work in the arts…

Five Tips for a Career in Public Relations

Public relations can make or break a company. Every business requires a strong public image that supports its growth, marketing efforts and building a relationship with its current and future customers(PR) specialists are the custodians of the image, reputation and…

How To Improve Your Writing Skills and Become A Good Writer.

Writing is often considered a tough skill to pick up- for a number of reasons. You need to : .be patient; .be focused; .have a good grasp of language and grammar; and .practise, practise, PRACTISE!!! In actual fact, it’s not…

Shaping Social Change: The Role Of New Media And Pop Culture

If you look at how far global society has come, it is clear that much has changed. The impact left by various movements and events in human history has brought to numerous issues to light- leading to relevant (and deeply…

6 Reasons Why a Career in Journalism Could Be For You

Most people cringe when considering a career in journalism because of one reason: They can’t write. One of the biggest misconceptions about the field is that to be a journalist, you need to be able to write. What if that’s…

Going Digital: Steps to Establish Your Online Business

Nobody is privy to the fact that going digital is indeed the way to go these days, especially when it comes to doing business. As trends in recent years indicate, technological advancements have allowed for enhanced and more frequent interactions…

6 Tips to Improve Your Writing Skills

We share six tips to hone your writing skills. 1. Get the Basics Right Writing engaging content starts with a solid grasp of basic writing principles such as spelling, grammar, and sentence construction. You don’t necessarily need a huge vocabulary…

How To Create An Impressive Digital Portfolio

A digital portfolio is a great way to showcase your skills and collection of works to prospective employers. Most creative professionals such as marketing professionals, copywriters, graphic designers and UX designers tend to use online portfolios to present their skills…

Learn to Listen

In this article, I will simplify some technical topics and introduce a concept that is gaining popularity in today’s world of social media and fast pace moving technology, in hopes that it might bring awareness to you in achieving better…

Want to Learn Graphic Design? 5 Tips for Beginners

Seen some fancy design work on the Internet and you want to get in on it? Well, you can. If you have been drawing or doodling long before Illustrator even existed, considering a career in design may be the right…

5 Compelling Reasons To Pursue Media Studies

Media studies is relatively a new discipline in the communications world. It encompasses mass communication, public relation, journalism, and many more. Apart from shaping various perspectives of the world around us through mass media, here are 5 reasons why you…

Transferable Skills: What Are They and Why Do You Need Them?

You may have heard about the importance of transferable skills, at career info sessions in school or college, and maybe during workshops held at the office. While we’ve heard of transferable skills, how many of us would be able to…

Tips To Start A Career In Digital Marketing

The rise of smartphones has resulted in society having the world (or a close approximation of it anyway) at its fingertips. Once where newspapers and radio served as windows to the outside world, technological developments now mean that smartphones go…