Movies have been a part of our lives for over a century now, and they have become an art form that holds a significant place in our culture. Films are a reflection of society, and an excellent way to understand…

Communication is the process of exchanging information, ideas, and thoughts between individuals or groups. It is a fundamental human activity that is essential for our everyday lives. Communications are the foundation of relationships, and it shapes our perceptions and understanding…

Design is all around us, from the products we use to the ads we see. It is the process of creating something new and innovative that meets the needs of people. The study of design is important because it helps…

Working and studying simultaneously is often touted as the pinnacle of productivity, as each minute of your life is spent on something valuable to your future – education or finances. However, it may be a challenge for some to handle…

There are many options and routes one can take after graduating from high school. You can head straight to university, no detours, and no sidetracks. If you need more time to decide on what degree or pathway to choose, a…

When you think of a career in film, your mind is usually drawn to images of Hollywood, the glamour of Cannes, the Academy Awards, and film legends like Wong Kar Wai and Martin Scorsese. But film is a broader industry…

Muhammad Ali was one of the greatest boxers in history and an activist, poet, and philanthropist. Leonardo Da Vinci painted the Mona Lisa and pioneered scientific studies of human anatomy. If it wasn’t for famous actress Hedy Lamarr and pianist…

Ever had those moments where you KNOW you had something to do, but… you just can’t bring yourself to do it? You have all the tools, all the resources necessary- but you just can’t bring yourself to get started- telling…

In one career, words play a role in deciding one’s fate in the eyes of the law. In another, words are used to convey ideas and invoke feelings in their target audience. And yet, an overlap between Law and Communications…

The Kaizen Typography Book is a live client project by Mr. Michael Lim and IACT College students, which began back in August 2021. In that round, the students under Diploma in Graphic Design had the opportunity to participate in typography…

You have an essay/ assignment/ article/ report/ (insert suitable task here) to write/ prep. You crack open your laptop, pull up the necessary references/ material for your work, give yourself a good stretch and, feeling motivated and inspired, you settle…

Ever considered the elements that go into creating a video production? A video production, regardless of its scope, is created from multiple components which includes features such as the artwork, the script, the soundtrack… and the voiceover talent. Voiceover talent…

Working in groups is no easy task- be it working with your classmates on those ever-dreaded group assignments, or working with a group of co-workers, there are times when things may get…tricky. Considering the many different personalities that can be…

It’s a rare person who ISN’T suffering from the Monday Blues once the weekend wraps up. We’ve all heard the jokes; “Look on the bright side- Monday only happens once a week!” “Monday, Tuesday, Wednesday, Thursday, Friday, I blinked, Monday.”…

There’s more to managing a social media account than uploading artwork or posting a funny video- especially if it’s in-house or for a digital agency. As a social media manager, you aren’t just responsible for posting stuff on relevant social…

We don’t all wake up the same way. Some of us rise with the sun, and greet the new day with a cheerful grin as a rooster crows in the distance. Others would prefer to avoid the sunlight peeking into…

Ah, finals season. A season of burning the midnight oil, as your power through last minute studying and/or assignment work, fuelled by caffeine, snacks and the determination to see things through! “Sleep is for the weak!” you cry, as you…

We’ve all had those days. You know- those days. Days where we’re running around in “headless chicken” mode, desperately trying to catch up with our tasks and chores, like an overworked K-Drama heroine- only to discover that we’ve left a…

Keeping up societal expectations can often be the root cause of a lot of stress. Making sure that you behave a certain way, act a certain way, present yourself in a certain way and listening to people telling you to…

To a certain extent, most of us are familiar with how colours can play a huge role in enlivening things, be it a person, a picture, an outfit, or a space. The simple act of choosing just the right colour…

International Women’s Day is a time where we celebrate women and their achievements. This year, the BAC Indian Cultural Society celebrated the accomplishments of women from the BAC family. Many of these women run their own businesses over Instagram, even…

Most people assume that to make it in the world of communications, all you need is the gift of the gab. While that is a great skill to have, the world of communications is vast and requires a plethora of…

Although the world of advertising is fast-paced, creative, fun and rewarding, it can be a competitive field with tight deadlines and demanding clients. If you are considering studying or pursuing a career in advertising, here are a few things to…

Mass communication is defined as the process of creating, sending, receiving, and analyzing messages to large audiences, via verbal, written and digital media. Through mass communication, information can be transmitted quickly and efficiently. If you love media, then mass communication…

The glitz, the glamour, and the rich and famous – these are some of the perceptions people have when we talk about the world of public relations. The big events that they get to attend and all the endless run-ins…

Communication is the connector that enables the world to operate. Whether you are having a business meeting, sitting for an interview, or communicating with your potential clients, being able to communicate clearly and efficiently could mean the difference between getting…

We live in an age where information is easily attainable at the tip of our fingers. Gone are the days when you would need to dig into treasure troves of books and ancient scrolls, or cross seas to obtain or…

Are you a graduate eagerly looking forward to start your first job? If yes, then read on and discover five basic things you need to know before choosing your first job. 1. Benefits Although your base salary makes up a…

Many people tend to think of mass communication as a fun and exciting field – you get to write articles, be a news anchor and interview celebrities or work behind the camera such as broadcasting or film. Aside from all…

Digital marketing certification not only enhances your current academic degree. It provides you the fundamental skills to manoeuvre and tackle the multi-billion dollar, global digital economy. This certification also increases employment opportunities and participation in gig-economy. Since digital marketing is…

If there’s one thing that most people today can’t live without, I’d gladly wager that it’s the smartphone. Leading technology media property TechCrunch posits that come 2020, there will be 6.1 billion smartphone users. Along with tablets and other mobile…

If you have a knack for creative writing and intend to turn it into a career, you might consider being a copywriter. Most copywriters spend their day writing content for advertising or marketing purposes – writing a slogan for a…

It’s a competitive world out there in the marketing industry. As new businesses pop up, a marketer has to find new ways to promote the business to ensure it gets the right exposure. From new tactics to emerging trends, there’s…

The passionate, the dreamers, the big thinkers, and the innovators – these are just some of the many descriptions of a creative person. The creative field is one which centres on imagination and original thinking, especially work in the arts…

Public relations can make or break a company. Every business requires a strong public image that supports its growth, marketing efforts and building a relationship with its current and future customers(PR) specialists are the custodians of the image, reputation and…

Writing is often considered a tough skill to pick up- for a number of reasons. You need to : .be patient; .be focused; .have a good grasp of language and grammar; and .practise, practise, PRACTISE!!! In actual fact, it’s not…

If you look at how far global society has come, it is clear that much has changed. The impact left by various movements and events in human history has brought to numerous issues to light- leading to relevant (and deeply…

Most people cringe when considering a career in journalism because of one reason: They can’t write. One of the biggest misconceptions about the field is that to be a journalist, you need to be able to write. What if that’s…

Nobody is privy to the fact that going digital is indeed the way to go these days, especially when it comes to doing business. As trends in recent years indicate, technological advancements have allowed for enhanced and more frequent interactions…

We share six tips to hone your writing skills. 1. Get the Basics Right Writing engaging content starts with a solid grasp of basic writing principles such as spelling, grammar, and sentence construction. You don’t necessarily need a huge vocabulary…

A digital portfolio is a great way to showcase your skills and collection of works to prospective employers. Most creative professionals such as marketing professionals, copywriters, graphic designers and UX designers tend to use online portfolios to present their skills…

In this article, I will simplify some technical topics and introduce a concept that is gaining popularity in today’s world of social media and fast pace moving technology, in hopes that it might bring awareness to you in achieving better…

Seen some fancy design work on the Internet and you want to get in on it? Well, you can. If you have been drawing or doodling long before Illustrator even existed, considering a career in design may be the right…

Media studies is relatively a new discipline in the communications world. It encompasses mass communication, public relation, journalism, and many more. Apart from shaping various perspectives of the world around us through mass media, here are 5 reasons why you…

You may have heard about the importance of transferable skills, at career info sessions in school or college, and maybe during workshops held at the office. While we’ve heard of transferable skills, how many of us would be able to…

The rise of smartphones has resulted in society having the world (or a close approximation of it anyway) at its fingertips. Once where newspapers and radio served as windows to the outside world, technological developments now mean that smartphones go…